Strapi
Content Modeling in Strapi: Pages, Sections, and Reusable Blocks
How to model flexible pages in Strapi with sections and blocks without ending up with an unmaintainable schema.
Insights
Engineering notes from the field
Practical implementation guides on architecture, CMS integrations, performance, and the stacks we ship in production.
Strapi
Strapi + Next.js: The Clean Integration Blueprint (REST + Types)
A repeatable way to connect Next.js to Strapi via REST with shared types and minimal coupling.
SEO
Structured Data (JSON-LD): Practical Patterns for Agencies
How to implement and maintain JSON-LD for Article, Product, and local business without breaking or duplicating.
Performance
INP, LCP, CLS: How to Improve Core Web Vitals Step-by-Step
Concrete steps to improve each Core Web Vital so your site passes and stays in the green—from measurement to fix order.
WordPress
WooCommerce Performance: The Bottlenecks and How to Fix Them
Where WooCommerce slows down and what to do: cart, checkout, scripts, and database so the store stays fast.
CMS Architecture
Multi-Site & Multi-Locale CMS Strategy: The Practical Approach
How to model and implement multi-site and multi-locale content in a CMS without over-engineering.
WordPress
WordPress Performance: Caching, Images, and Core Web Vitals
Concrete steps to improve WordPress speed through caching, image optimization, and reducing render-blocking work.
Shopify
Headless Shopify + Next.js: Storefront API Integration
Fetch products and collections from Shopify Storefront API in Next.js with typed queries, cart handling, and performance patterns.
Next.js
Core Web Vitals Checklist for Next.js Websites
A focused checklist so your Next.js site hits good LCP, INP, and CLS without guesswork.
Strapi
GraphQL vs REST in Strapi: Choosing the Right One for Your Site
When to use Strapi’s REST API vs GraphQL so you get the right tradeoffs for your team and front end.
Performance
Website Speed Audits: A Repeatable Process That Works
How to run consistent speed audits, interpret results, and prioritize fixes so improvements stick.
CMS Architecture
Building a Page Builder Model: Sections, Blocks, and Guardrails
How to design a page builder content model (sections and blocks) with guardrails so editors stay productive and the front end stays sane.
Next.js
SEO in Next.js: Metadata, Canonicals, and Indexing Basics
How to set titles, descriptions, and canonicals in the App Router so search engines index the right thing—from setup to dynamic and multi-locale.
React
Error Boundaries and Resilient UI: Patterns for Production
How to use error boundaries so one failing component doesn’t take down the whole app—and how to recover.
Next.js
Next/Image Deep Dive: Real-World Optimization Strategies
Sizing, placeholders, and responsive images with next/image so you get speed and quality without guesswork.
Contentful
Contentful + Next.js: Production Integration Blueprint
A repeatable pattern for fetching Contentful entries in Next.js with typed models, draft preview, and ISR-friendly caching.
WordPress
Plugin Hygiene: Keeping WordPress Secure and Stable Long-Term
How to choose, update, and trim plugins so WordPress stays secure and performant over time.
Performance
Caching Strategy 101: Browser, CDN, and Server Explained Simply
How browser, CDN, and server caches work together so you can reason about freshness and performance.
WordPress
WordPress vs Headless CMS: Choosing for Budget, Speed, and SEO
When to stay with traditional WordPress and when to go headless so the choice matches budget, performance, and SEO goals.
Deployment
Deploying Next.js on Vercel: Preview, Env Vars, and Rollbacks
How to use Vercel’s preview deployments, manage env vars, and roll back when something goes wrong.
Next.js
Next.js Middleware: When to Use It (And When Not To)
Redirects, rewrites, auth checks, and locale—when middleware is the right tool and when to use something else.
WordPress
WordPress SEO Setup: Technical Checklist for Real Results
A technical SEO checklist for WordPress: metadata, indexing, structure, and tools that actually move the needle.
SEO
Technical SEO for Developers: What Actually Moves Rankings
The technical levers developers control that affect indexing and rankings—without the fluff. From crawlability to Core Web Vitals.
Strapi
Strapi Permissions & Public APIs: Avoiding Common Security Mistakes
How to set Strapi permissions and expose public APIs without leaking drafts or private data.
Next.js
Integrating Third-Party Scripts Safely (GTM, Analytics, Pixels)
How to load GTM, analytics, and tracking pixels in Next.js without hurting performance or blocking the main thread.
Next.js
Auth Patterns in Next.js: Sessions, JWT, and Protected Routes
How to implement login, sessions or JWT, and protect routes in the App Router without overcomplicating it.
Sanity
Sanity + Next.js: GROQ, Portable Text, and Live Preview
How to query Sanity with GROQ, render Portable Text in React, and set up preview without leaking tokens.
React
Forms in React: React Hook Form Patterns You'll Actually Reuse
Stable patterns for validation, error display, and controlled vs uncontrolled fields with React Hook Form.
React
React Component Architecture That Scales in Real Projects
How to structure React components so they stay maintainable as your app grows—without over-engineering. From first components to large codebases.
React
Reusable UI Patterns: Compound Components vs Render Props vs Hooks
A practical comparison of three ways to build flexible, reusable UI in React—and when to pick each.
Strapi
Media in Strapi: Image Formats, CDN Strategy, and SEO Alt Text
How to store, serve, and optimize images from Strapi and keep alt text and SEO in sync.
WordPress
Headless WordPress + Next.js: Architecture and Pitfalls
How to structure a headless WordPress front end in Next.js and avoid common pitfalls around data, preview, and deployment.
Strapi
Strapi + Next.js Preview Mode: Drafts Without Pain
How to show Strapi draft content in Next.js using preview mode and a secure token so editors can preview before publish.
SEO
On-Page SEO That Doesn't Ruin UX: Headings, Links, and Content
How to structure headings, links, and content for both search engines and users so SEO and UX align.
React
Building Accessible Components in React Without Slowing Down
Practical patterns for keyboard support, focus management, and ARIA in React—without over-engineering.
Next.js
Caching in Next.js: Route Cache, Fetch Cache, and Revalidation
How route cache, fetch cache, and revalidate work so you can tune freshness and performance.
Next.js
Next.js App Router Mental Model: Layouts, Pages, and Rendering
How to think about the App Router so layouts, pages, and server vs client rendering click into place—from first concepts to production patterns.
Next.js
Building a Blog with MDX in Next.js App Router (Production Setup)
End-to-end setup for MDX content in the App Router: reading files, frontmatter, and components in content.
Performance
Images, Fonts, and Third-Party Scripts: The Big Three Bottlenecks
Most slow sites suffer from the same three culprits; here’s how to tackle them in order.
SEO
Canonical URLs, Pagination, and Duplicate Content: A Clear Guide
How to set canonicals and handle pagination so search engines index the right URLs and you don’t dilute rankings.
React
State Management in 2026: When to Use Context, Zustand, or Redux
A clear guide to choosing the right state layer for React apps—from theme to global server state.
Deployment
Staging vs Production: A Release Process Small Teams Can Run
A minimal but effective flow for staging, production, and releases that doesn’t require a large DevOps team.
React
React Performance Playbook: Memoization, Virtualization, and Renders
Concrete steps to reduce unnecessary renders and keep React UIs fast as data and components grow.
WordPress
Custom WordPress Themes: A Practical Modern Workflow
How to build and maintain custom WordPress themes with modern tooling and without fighting the platform.
Next.js
Error Handling in App Router: notFound(), error.tsx, loading.tsx
How to use notFound(), error boundaries, and loading UI so users get clear feedback instead of blank or broken pages.
Next.js
Server Components vs Client Components: Practical Rules of Thumb
When to use 'use client' and when to stay on the server—without the guesswork.
SEO
SEO Launch Checklist for New Websites (Agency Edition)
A practical pre-launch SEO checklist so new client sites go live without missing basics or creating technical debt.
Strapi
Migration Path: From Local MDX Blog to Strapi in Production
Steps to move an existing MDX-based blog into Strapi without breaking URLs or losing content.
Performance
Performance Budgets: Preventing Slow Sites Over Time
How to set and enforce size and timing budgets so new features don’t silently make the site slow.
Next.js
Internationalization in Next.js: Routing, Metadata, and SEO
Locale-based routing, translated metadata, and hreflang so internationalized Next.js sites are built and indexed correctly.
Next.js
Shipping Faster: App Router Project Structure That Stays Clean
Folder layout, colocation, and conventions so your Next.js App Router project stays navigable as it grows.
React
Design Systems in React: Tokens, Variants, and Component APIs
How to structure tokens, variant props, and component APIs so your design system stays consistent and scalable.
Next.js
Dynamic Routes Done Right: Slugs, Params, and Clean URLs
How to structure dynamic segments, handle slugs and params, and keep URLs clean and predictable in the App Router.